Fundraising
Insights
Crying a little over thank you letters
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You need the "person" in personalization to connect with donors...
Back in 2013, I started a new position covering a maternity leave. Almost immediately, I implemented hand-signing all thank you letters. At the time, none had a live signature, not even the memorial donation letters, gasp!
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Appreciation is NOT a Process
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Appreciation is about creating connection...
Not long ago, in before times, I was having lunch with two fundraisers.
We face similar challenges and opportunities - each of us wanted to increase our capacity around major gifts and planned to better engage our donors.
"So, what about thank you...
Halloween Insights for Fundraisers: Treat Donors Right
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People who know me well, know Halloween is my favourite holiday!
Here are my four insights to how fundraisers can be more like a treat than trick to donors.
Treat donors like partners for impact
As a fundraiser, you should to treat all donors as special. Whether...