Fundraising
Insights
People sometimes wonder why I am obsessed with using phone calls as a key tool in major gift fundraising. The answer is simple: it works. And it boosts giving and donor retention.
My mantra: "phone calls are a powerful tool for major gift fundraising."
I've seen firsthand how a simple phone...
I've handled huge portfolios where I felt as though I was playing catch-up all the time on certain donors. They rarely responded when I sent something like an update until they were ready to talk about their gift.
Other times, I worked with donors who I couldn't give enough information, and in...
"I JUST HATE PHONE CALLS!"
I have two clients I recently worked with and they both hate making phone calls.
When exploring the discomfort of his phone experiences, I asked Client A if he ever called his mom. "No, I just see her around town.
Do you text instead? I asked. "Nope!" T
..."So if you aspire to be a good conversationalist, be an attentive listener. To be interesting, be interested. Ask questions that other persons will enjoy answering. Encourage them to talk about themselves and their accomplishments.”
This quote from Dale...
I believe that the most effective fundraising is connection-based fundraising.
Sure, you can "get donations in the door" with simple transactions. But most nonprofits are in it for the long haul, to create lasting, positive change in the world. So you want lasting donor...